We support to create new values from the consumers standpoint, following the latest trends of globalization and digitalization.

Professionals of various fields including corporate management, product and service planning, design development, marketing, consulting, research and human resource development will guide you and your challenges towards the best solutions.

We support to create new values
from the consumers standpoint,
following the latest trends of
globalization and digitalization.

Professionals of various fields including corporate management, product and service planning,
design development, marketing, consulting, research and
human resource development will guide you and your challenges towards the best solutions.

Message

The goal of CreativeLink is to "create" new values for consumers and companies by offering the right "link" to various professionals in a wide range of genre, depending on each issue and purpose.
Our approach respects the lifestyle and workstyle of each staff members, offering a workplace where each could demonstrates the best of his ability within the time available for him.
We believe the style shift towards a dispersed network that effectively utilizes time and location differences, from the current style where information and resources are all gathered in one place, is necessary. This belief has been fortified by experiencing the Great East Japan Earthquake only 3 days after company establishment.
CreativeLink hopes to offer new values towards the new era, while flexibly responding to the changing world and needs.

President Masahisa Ogawa

Concept

Coping flexibly to the fast and vigorously changing market environment

The values of consumers are changing, markets of emerging countries are expanding quickly, the competition is growing stronger… the environment surrounding companies are changing at a speed higher than ever before. We will meet your challenges quickly and flexibly with the best fit project team, created with our professionals of various backgrounds and skills.

Offering a one-stop solution to various issues from various fields

CreativeLink is a network of professionals, with various backgrounds and experiences in areas including corporate management, product and service planning, design development, marketing, consulting, research and human resource development, based in and outside Japan. We are sure to attend to your various needs and challenges in one stop.

Providing a high-quality and effective solution at a reasonable cost

CreativeLink has a unique organization and a unique method of working. There is no office, and project teams are put together online, where each staff work. With this methodology, talents of skilled workers are utilized without residential or time restrictions, affording fora high quality output at a reasonable cost.

Services Offered

Design management

Planning and management of design projects
Reconstructing product development process
Internal and external branding of a conventional design organization
Research for innovation
Consulting for reconstruction and management of a "Creative Center"

Support for a new product development

Development of a new product concept
Concept evaluation / Design evaluation
Constructing the process for developing a creative new product
Supporting overseas expansion
New business development / Sales development support
Human centered design / Usability improvement

Branding / Assisting CS/ES improvement

Brand strengthening and support
CS / ES measurement
CS improvement process development
Quality improvement consulting from customer viewpoint
Seminars / Lectures
Development and implementation of training programs

Consumer Research

Shopper study
Ethnography
Quantitative / Qualitative study (Japan / Overseas)
New methodology / process development
"Touch-the-Market"
Voluntary planned research
Streamlining the research process

Professional Networks

ES improvement support
Personnel system planning and operations support
Pension system planning and operations support
Management and business improvement consulting
Human resources development and skill development support

Achievements

Support for development of product concept / design

Support for new product development, based on lifestyle observation (import furniture, automotive)
Usability test (home electronics, finance)
Consulting for design center strategy development
Support for development of new products and service concepts (home electronics, hotel, distribution, healthcare, food, tobacco)

Shopper studies

Shop-along (food, consumer goods, household electronics, finance)
Mystery shopper (automotive)
Eye-tracking for effect measurement of in-store promotions (tobacco)
In-store campaign effect measurement (distribution)
Process evaluation of a new ordering system for fast food (restaurant)

CS/ES Study / improvement support

Support for constructing CS improvement process (automotive, household electronics, finance)
Constructing process for improvement of factory quality from the customer viewpoint (automotive)
Study for constructing customer strategy (automotive, household electronics, finance)
Customer satisfaction study (automotive, rental cars, travel agency, finance, corporate service)

Support for development of global strategies

Overseas market brand study (automotive)
Concept design evaluation (household electronics, automotive)
Quality assessment for overseas distribution base (automotive)
Understanding consumers abroad (household electronics, automotive)
Support for entering Japanese market (household electronics, furniture, food)

Company Profile

Company Name: CreativeLink Inc.

Founded: March 8, 2011

Capital: 6,500,000 JPY

Headquarters: 1850-12, Kamikurata-cho, Totsuka-ku, Yokohama-shi, Japan

Tokyo Office: 3-5-5-812, Azabudai, Minato-ku, Tokyo, Japan

Professional- Network: Professional network (as of April 1, 2014): 18 members
Brand communications consultant / Technology planning consultant / Product planning consultant / Marketing research consultant / Usability consultant / Design management consultant / Designer

For inquiry

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